FJÄLLRÄVEN Men’s 1960 Logo T-Shirt – Chalk White

DESCRIPTION

A short-sleeved t-shirt from Swedish outdoor experts Fjällräven, made from a sustainable jersey knit that combines the softness of organic cotton with the functionality and durability of recycled polyester.

The 1960 Logo T-Shirt wicks away moisture and dries quickly, making it extra comfortable in warm climates and when hitting the trail. Round neckline and little “Fjällräven Sweden 1960” logo printed on the chest. This shirt’s recycled polyester/organic cotton blend is soft, sustainable, and incredibly durable, perfect for any outdoor adventure.

• Material: 60% polyester, 40% cotton
• Back length: 69 cm
• Weight: 145 g
• Fit: Regular Fit
• Sleeve type: Short sleeve
• Collar: Round neckline

PROVENANCE AND ETHICS

The story behind Fjällräven began in 1950 when Åke Nordin, a 14-year-old boy from Örnsköldsvik in Northern Sweden, was about to go for a trek in the mountains. Åke, who spent more time outdoors than indoors, did not like the backpacks that were available at that time. He decided to take matters into his own hands – this frame was the start of Åke’s company, Fjällräven, in 1960.

The name Fjällräven means Arctic Fox in Swedish and the name is in honour of the small predator which lives in the Swedish mountains in the harshest of climates. To this day Fjällräven stays true to Åke’s vision of offering functional equipment for journeys in the outdoors. Fjällräven develop environmentally friendly fabrics and co-operate with partners to improve the environment and support biodiversity.